Hansgrohe Ag Opens Up New Overseas Subsidiary in India

New Delhi/Schiltach, Hansgrohe AG ( one of themain sanitary markets in the World.
leading global brands in bathroom fittings andHansgrohe has been active in the Indian market since
showers, is continuing its successful international1999 in co-operation with Jaquar & Company Ltd., a
expansion by establishing a new overseas subsidiary,leading national manufacturer of bathroom fittings and
Hansgrohe India private Limited, based in Pune,one of the few Superbrands in India. Jaquar and
Maharashtra.Hansgrohe have been collaborating very successfully
The new company, which will be managed by Dr.and have jointly developed a significant market
Nicholas Matten as Managing Director, will be staffedposition for the German company with its three
to provide additional support in marketingbrands Hansgrohe, Axor and Pharo. Several
Hansgrohe’s products in India, such as productprestigious projects, such as Le Meridien Hotel, Delhi
training and promoting the product to the relevantand The Leela, Gurgaon, are evidence of the results
target customers. According to Dr. Matten, “theof this co-operation. This week the Company held
permanent presence of Hansgrohe employees in Indiaroad shows across the metros to show case their
will help further develop the market in collaborationnew and latest products. The featured items include
with our partners in the market. We will be able tothe Hansgrohe economic range, the complete
provide better support and create a closer linkbathroom accessories at a price range of Rs. 18,000
between this important market with its exceptionalto Rs. 45,000 and the large head showers – the
growth and the headquarters in Germany.”raindance range. The rain showers vary from 7 inches
The company is 100% owned by the German parentto 24 inches in diameter, at a price range of Rs.
company, and is the latest addition to the series of18,000 to 2,40,000.
wholly-owned sales and marketing companies in the