Growth and transformation: Ten selected household appliances industry awards Thoughts

China's rise in the appliance industry reform andappliance enterprises are trying to find a new way of
opening up, after 20 years of rapid development, haslife. Upgrading technology, product innovation has
formed a large, financially strong, fully furnished largebecome a tool for SMEs to rapidly expand the
industrial chain. In promoting the national economymarket one, in 2009 a number of manufacturers of
played a significant role in the development, but alsoinnovative products have been the dealer's favor,
reform and opening up to China's economic rise atheir presence is changing the situation in China's small
typical microcosm. From the humble family workshop,household electrical appliances.
developed into a major industrial park has a    Electric Dragon flag was set up in business in
well-known companies; from the processing for2009, mainly produces smoke machines and other
foreign enterprises to do, do OEM, to establish akitchen appliances, in 2009 a smoking machine with
knowledge not only of domestic family household, isstones after the release was authorized dealers and
world-renowned national brand, China applianceconsumers. Xiaofan Yang, chairman of Long Flag
industry is one step at a march to the international.Electric introduced to market in the short period of
    Passed in 2008 the world financial crisis,time less than two months, Shandong, Henan, Anhui,
household appliances industry experienced difficultiesSichuan, Chongqing, Shenyang, Hengyang, Guiyang,
SMEs, struggle, persist, and finally in 2009, ushering inJiangxi, Heilongjiang and other agents under more
hope. In early 2009, have held power HC Zhongshanthan one single additional orders, in particular the
small home appliances trade fair held in Zhongshansouthwest Sichuan Province, Kunming, regional sales
Huangpu, show much more popular than theparticularly strong sales.
organizers expected.    HC Yu Zhiguo, general manager of home
    Close by the end of December 2009, bringingnetwork, home appliances market in 2010, the first
home appliances products were sold 37.67 millionlow-carbon intensive household appliances industry,
units, total sales reached 69.2 billion, trade-in recyclingthe concept of upstream and downstream,
Jiu Jiadian more than 410 million units, sales of newlow-carbon economy has become the hottest topic,
appliances I reached 3.64 million units, sales of 142the field of home appliances is the first to enter the
more than 100 million yuan. Policy in the homelow-carbon industries Whether large home appliances
appliances to the countryside, many small andand small electric power will move to a low road.
medium enterprises have been awarded benefits,    Great brands do not just low-carbon business,
such as Zhejiang region of small and mediumsmall and medium if you want to stand out, not from
enterprises have to develop the domesticlow-carbon global attention to this hot spot. Xiaofan
refrigerator market. The domestic market has alsoYang, chairman of Long Electric Flag has been
emerged a group of "dark horse", Zhongshan Omar ispositive and Nankai University, Hunan Education
eye-catching performance in the domestic market inManagement Centre ITAT-PRO to get in touch to
a company, other household appliances industry indiscuss a low-carbon R & D personnel transport
China, selected in the top ten companies received tenissues and set up a "low-carbon R & D
awards for innovation white diamond, in thedepartment," mainly for low-emission products Yang
refrigerator and washing machine products AfterXiao-fan said subject, a process the industry's first
winning home appliances to the countryside in 2009,self, after using the phone dial feature can
achieved sales of more than 2008 to the sameautomatically cook stoves will be available in 2010, this
period by 50%.with "brains" of the product will be consumer groups
    However, the home appliance industry in 2010and after 90 white-collar favorite.
is still severe, the first quarter of this year, China's    In addition to products, small household
export situation is generally the better appliances,electrical appliance enterprises to open up channels
major home appliance brands have adopted "greenare still engaged in active exploration, B2B, B2C, TV
carbon" brand, by the global buyers attention. In theshopping can be seen in the figures of household
107th Canton Fair, the sharp rise in internationalelectrical appliances. Chinese home appliance industry
commodity prices, including copper, iron, aluminum,in 2010 Top Ten Award ceremony site, Jiaxing award
coal, ore and other raw materials prices roseon behalf of the European Xun said, "In 2009
significantly, driving up production costs, the Cantonstrong-strong alliance with the HC home network, the
Fair for overseas home appliance manufacturersconstruction of the channel has made brilliant
export supply offer higher overall than in previousachievements. So we are selling rapidly, be generally
years. In addition to raw material prices, revaluationrecognized by the industry. "representatives of the
of the RMB to bring to the export enterprises ofEuropean Xun said," This year we will, as always, and
pressure, the RMB exchange rate floating every 1%HC appliances web site together. "
1% will take away the profits of enterprises.    Shopping websites have also become
    China National Hardware Association, said theconcerned in recent years, small household appliances
Secretary-General Li-Xin Jin, household appliancesenterprises one of the channels, whether held in the
industry, the quality concern, especially in a full rangeHC home network online procurement fairs, trade
of life-long service quality. HC Yu Zhiguo said homefairs or in small household electrical appliances field,
network, the quality of the decision to grow smallZhongshan, red kids shopping sites such as bulk
appliances, dealers of the manufacturer'spurchase orders are for small appliances broad
requirements in descending order of quality,business prospects online shopping experience. In
functionality, appearance and price. The applianceaddition, the careful consumer will find, in the TV
service as the core competitiveness. During 2010,shopping channels, some such as soybean milk
315, home appliances and other issues after servicemachine, electric heater, small electric appliances such
exposure of the full show serious productas increasing frequency. HC Power Yu Zhiguo home
homogeneity home appliances today, after-salesappliance industry in China in 2009, ten-site evaluation
service will become the market standard look brandof the disclosure of data shows that online shopping
new. And small appliances is just a short version ofmobile phones in first place, second place small
after-sales service. Building a sound service systemhousehold appliances.
has begun to be some small and medium household    In 2009, the financial crisis has given us hope in
electrical appliance enterprises to do the project as athe midst of the environment, let us see the
priority in 2010. Chinese home appliance industry, themajority of enterprises in the continuing
2009 Ten Ten selected dealers most Satisfactiontransformation of manufacturers to find new
Award Denise Denton water heater to havebusiness opportunities. As general manager of HC Yu
recognized this, At the recent national dealerZhiguo said home network, home appliances in China
meeting, Denise Denton, director of marketing, saidto take off the 2010 year, we should firmly grasp
Luo Bing, poetry Denton took the lead in the industrythis opportunity, accomplishment of our great cause,
to implement a "double 24" bound "five free services"we will pay our own efforts and generous fruit
(free consulting and design, free installation, freeharvest, HC appliances network will work together
lanes, free regular visit to provide maintenance freewith you to meet the dawn of home appliance
working machine).industry.
    For 2010, the small household electrical