| Most people who want to blog come to me to ask | | | | Here is how it works. When you enter a keyword |
| what they should write about. That is the big | | | | and click search, Google then provides thousands of |
| question that worries people. At first it seems like | | | | keywords that are related to the first word you |
| you can write about anything, like you have too | | | | searched on. If you are stuck for what to post |
| many possible topics. The truth is that you actually | | | | about, put a couple key words into the search field |
| have a narrow topic range that you need to stick | | | | from posts you have already done, click search, and |
| with if you want to build a readership. | | | | choose a topic from the results that come up. You |
| A reader wants to go to a blog and have an idea of | | | | might even choose one of these to be a sub-niche |
| the content, style, and tone that they can expect. If | | | | for your blog. |
| on Monday you post a blistering political critique, while | | | | Check to see what keywords people use to find |
| on Wednesday you are talking about the latest skin | | | | your site. You can find this via traffic analytics scripts. |
| care product, this is just going to be chaotic. Readers | | | | Google provides this information via Google Analytics. |
| won't respond well to this. Instead, pick one or | | | | You can use it to see what keywords people are |
| maybe two topical areas and stay there when you | | | | searching for that bring them to your blog. |
| do your writing. | | | | For instance, suppose your blog is about digital |
| Picking your niche is the most important thing, | | | | cameras. You go to check the Google Analytics and |
| because that will then make it easier to pick the | | | | you find that the most popular keyword phrase that |
| individual topics. You won't talk politics if you are a | | | | brings people to your blog is "digital slr camera |
| makeup blogger, or vice versa. Still, sometimes we all | | | | reviews." Well, write a post or two on this topic! |
| get stuck. Here are some tips for if that happens to | | | | Get reader feedback. If you are really in a slump, this |
| you: | | | | can be a great way to reinvigorate your creative |
| Make use of your keyword tool. If you use Google, | | | | process. Ask your readers for input about what they |
| you can get a free keywords tool as part of the | | | | want to see featured on your blog. Chances are you |
| AdWords program. Go to Google, make a free | | | | will have plenty of recommendations to choose from. |
| AdWords, account, and check the Keywords tool. | | | | |