| The titles of your articles are the most important | | | | here you may want to use something like 'clogged |
| words you will write. The reason for this is that your | | | | drains in the bathroom - what to do when your |
| title will contain the exact words that someone who | | | | bathroom sink has a clog or blockage'. For the second |
| is interested in your topic will use to search for you | | | | example, you would use something like 'bathroom |
| on the Internet. When choosing a title, think about | | | | faucets and fixtures - what to look for when |
| the target audience you want to reach, the problem | | | | upgrading your bathroom'. Can you see the |
| your reader is trying to solve, and the keywords that | | | | difference? |
| are most often use by someone who needs what | | | | Most people are looking for ways to solve their |
| you have to offer. | | | | problem when they are searching on the Internet. |
| The reader who has a clogged bathroom sink drain is | | | | Someone who has a clogged bathroom sink definitely |
| very different than the one who is searching for | | | | has a bigger problem than the person who is |
| information on the latest bathroom faucets and | | | | interested in having new faucets installed. Be sensitive |
| fixtures. Those would be two completely different | | | | to this and make sure the titles of your articles are |
| articles, so the title must also be very different. You | | | | not misleading in any way. By solving a problem you |
| are allowed up to one hundred characters for your | | | | are much more likely to attract a new client into your |
| article's title, so be sure to make it very specific to | | | | business. |
| the audience you are writing to. For the first example | | | | |