| Recently, the China Building Decoration Association, | | | | marketing, the topic marketing, event marketing, |
| named a "2009 China Kitchen hundred enterprises" | | | | interactive marketing, animation marketing and |
| and "sanitary leader 10 Strong" list, in the current | | | | integrated marketing communication network FEA |
| sanitary and domestic institutions, held in selected | | | | innovative marketing tool will also become an |
| enterprises, the China Building Decoration Association, | | | | important marketing business choices. |
| launched this selection in the reference value is still | | | | The Unstoppable Rise of the Local Sanitary Ware |
| relatively good. | | | | Brand |
| In 2009 hundred companies list in the kitchen, | | | | Until 2003, Kohler bathroom leading Chinese high end |
| basically covering all the cabinets, bathroom, | | | | market, 2003 2007 period, TOTO meteoric rise, the |
| hardware, accessories, electrical appliances, ceiling, | | | | formation of TOTO, Kohler, American Standard |
| shower room, bathroom cabinet and other major | | | | tripod situation. At present, the activities of the |
| industry segments are well known brands, including | | | | domestic market of foreign brands, mainly Japan, |
| from Australia and Huisman, Kohler, musician, toto, | | | | TOTO, Ina, American Standard, Kohler, Moen, Drda, |
| Lok Wah, Wai tat, and Cheng, constant cleaning, Fine, | | | | Germany, Hansgrohe, Dula Wei, Yue Yi, Gao Yi, Spain |
| new music and other top ten bathroom business | | | | musician, etc., but from 2008 onwards, Australia |
| constitutes a "sanitary leaders in 10 Strong" is the | | | | Huisman, gold, Wrigley, Faenza, Wai tat, four |
| industry's most influential within the bathroom brands | | | | dimensional, Dongpeng ware, constant cleaning, the |
| are put together. | | | | North American Chinese and other domestic brands |
| Some experienced people who believe that this is a | | | | began to take shape bathroom remarkable |
| big kitchen and brand contest in the true sense, but | | | | advantage. |
| also a well known kitchen brands to accept review of | | | | Contact the consultant in order to win more business |
| the Competition. In fact, "a leader in sanitary Top 10" | | | | in terms of bathroom, especially in 2009, the |
| and came out, its significance far only these, more | | | | Australian Huisman, gold and other domestic sanitary |
| importantly, reflects the rise of national brands and | | | | sanitary leader also won the leap type development, |
| the Chinese bathroom bathroom competition taking | | | | such as from the beginning in April 2009, Australia |
| place in the changing pattern of China. | | | | Huisman in Xuzhou, Inner Mongolia, Shanghai, Xian, |
| Bathroom Competition Means of Diversification | | | | Yangzhou, Zhuhai, open the original, Ordos, Baotou, |
| From the basic channel, competitive products, to | | | | Jining, Zhengzhou, Shenyang, Yangquan, Chengdu, |
| brands and service level of competition, from relying | | | | Harbin and other cities caused dozens of hot sales, |
| on distribution channels, stores, television stations, | | | | many of them single day holiday break 1 million sales |
| outdoor advertising, DM Shan and other promotional | | | | to attract thousands of customer scenarios. |
| channels, to ferret out the Internet marketing value, | | | | In the National Day, for example, Eastern Region, |
| sanitary means of brand competition would be Yuelai | | | | according to data provided by B & Q, O |
| The more diverse. The means in marketing terms, | | | | Huisman bathroom in the National Day last year during |
| except make a fuss about the price, the major | | | | the same period last year sales growth of 112% in |
| brands will be more to 'go global' strategy, a variety | | | | sales in the forefront during the National Day holiday. |
| of Group buy, a book signing, residential promotion, | | | | The gold bathroom has gone through 10 years |
| designer line, etc., will send come in handy. | | | | development has become China's largest and most |
| Of course, the product of new technologies, new | | | | professional bathroom brands. "One shape", "double S |
| designs, new ideas, new concepts are also important | | | | sewage pipe" are renowned industry leader in |
| to promote the natural means, such as Australia | | | | sanitary technology, not only increases the product |
| Huisman bathroom first put forward the "theory of | | | | life, and improved product of the sewage and water |
| evolution bathroom" concept, and advocated a "total | | | | saving features. |
| bathroom space", but also played "Heart with water | | | | Therefore, gold bathroom has long been the industry |
| movement "," easy life "and other lifestyles and | | | | treated as national brands in the bathroom on behalf |
| philosophy, these policies are consistent with the | | | | of technology based companies, in competition with |
| needs of consumers, provide consumers with the | | | | foreign brands, continued to maintain a strong |
| convenience of life, while for the enterprise to build a | | | | competitive advantage. This time Australia Huisman |
| strong competitive edge to provide a guarantee. It | | | | sanitary ware brand re promotion "and a leader in |
| can be expected that in 2010 China's bathroom will | | | | sanitary Top 10" list, and "Top Ten List" on the major |
| become more intense competition in the industry, the | | | | development trend of the local sanitary ware brand, |
| adoption of the strategy will be more innovative | | | | enough to show that the local sanitary ware brand |
| content and value. Not only that, like event | | | | has become the unstoppable rise of the state. |